Windowmaster - A New Creative Approach — Umwelt

Fresh air. Fresh people

A new approach for WindowMaster

The Challenge
WindowMaster produces motors (actuators) that can be fitted on any window. This enables the window to be opened via a press of a button, app or even via a connected integrated system.
It creates natural ventilation and makes it possible to open windows that are usually out of reach.
This is especially useful for schools, offices and public buildings.
Each year WindowMaster joins the BAU fair in Germany which is aimed at engineers, architects and other professionals that are active in building and development industries.
To put focus on their actuators, they asked us to help them to produce a video to attract potential clients

The Idea
To attract potential clients, we found inspiration in the way consumer technology is being presented. Rather than using real footage of the actuators or a building where the windows open and close, we chose to tell the story in a 3D universe. By creating a short film made in 3D we could show the technology in a more exciting and abstract way.

The Results
The end product was a movie that attracted a huge amount of new potential clients. We gave the product a more techy and high-end feeling, which aligned well with solutions that the engineers and architects were looking for. Even the competition came and check it out