The Danish official football song
In 1986 the Danes contributed with inputs to the song Re-Sepp-Ten, which today still is the absolute banger of Danish football songs.
The co-writer back then was the living legend Jarl Friis-Mikkelsen, whom we invited in to do it again. This time we created a team around Jarl with the top selling Danish songwriters, Burhan G, Ankerstjerne and Nicolai Seebach.
![](https://a.storyblok.com/f/133651/417x572/2afd556503/group-1141.png)
![](https://a.storyblok.com/f/133651/1280x755/c0f95a6bac/bt.png)
The team was ready. The Danes emptied their hearts and gave us more than 30.000 words as inputs to the new football song.
![](https://a.storyblok.com/f/133651/1020x714/d373afb53e/bt-tak.png)
The song is a gift from Carlsberg and DBU (Danish Football Association) and is a song that the Danes have been a proud part of.
We produced a music video including the national football team singing a long, the Danish fans and the band. The song is published together with Sony Music and is available on all streaming platforms.
![](https://a.storyblok.com/f/133651/1280x720/2e8ca0236d/29810-carlsberg-landingpage-inline-images-640x360px2.png)
In the campaign we used quotes from the song to engage on all platforms as well as creating unique campaign cans with the title of the song.
![](https://a.storyblok.com/f/133651/414x517/3613eea0e3/4-5-still-vi-star-skulder-ved-skulder.png)